What if I already have a website but want to get it redesigned?
What are the steps of building a website?
How much does it cost?
How long will it take?
Who are your customers?
What is required to build it?
Do you have a pricelist for web site design?
How do people find my website?
Can you guarantee my site will appear on the first page in a search engine?
What is a protosite?
What is a website architecture?
What is a page layout?
Why we need to define website architecture?
Do Flash movies affects my Search Engine rankings?
Why validated code its important to design a website?
Why are Privacy Policies and Terms of Use important for a website?
Do I need to edit my website myself?
How frequently do I need to update my website?
What does website usability mean?

What about payment gateway and shipping integration on ecommerce websites?


What if I already have a website but want to get it redesigned?
We can help. Contact us for a customize solution.

What are the steps of building a website?

  • Register your domain name. Your domain name is the name of your website and oftentimes the name that people type into their browsers to get to your home page. We recommend choosing a domain name that reflects your company name or what you do.
  • Determine your content. What is the goal of your website, and what is the goal of each page? If you have existing marketing collateral - for example, a brochure - we recommend using it. Examples of different pages you can have include a home page, about us page, a page for different products and services, etc.
  • Determine your look and feel. Once you have your content ready, including any text and images you want inserted on each page, your designer can begin work on the template design for your website.
  • Create your web pages. After your website template is complete, your designer will insert any text and images you want to include on each page and build the actual web pages that will be seen on your website.
  • Publish your website. When your website is ready to launch, it is important to secure a web hosting service (if you haven't already) so it can be seen on the Internet. Web hosting costs range from a few dollars a month to several hundred dollars a month, depending on what you need. If you need help hosting your site, please Contact us
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How much does it cost?
We offer website design packages that range depending on the kind of solution and customization required by our client. Contact us for detailed quote.

How long will it take?
Average turnaround times vary by package and can take longer depending on how quickly you give us feedback:
• Web Page Design - 1to 2 weeks
• Small Website Design - 2 to 4 weeks
• Medium Website Design - 3 to 6 weeks
• Large Website Design - 4 to 8 weeks

Who are your customers?
We've designed websites for businesses in virtually every industry. Real estate brokers. Restaurants. Professional consultants. Independent startups. Small and medium businesses. Retailers and online stores. You name it. And we can do the same for you.

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What is required to build it?
You would typically supply us with the written content which can be from your current promotional material but it should be rewritten for a website audience since promotional flyers, etc. don't translate well to the internet. We can give you guidelines for writing the content to make it easier. Alternately, we can arrange to have your content written for you at an additional cost.

Other less tangible aspects such as design or layout ideas are handled in the preliminary meetings where you specify any preferred color schemes and sample web sites that appeal to you. If you have a logo already we will use that as a starting point.

If you are selling products online (in excess of 30 items) we will require a database of your product line, though one can be set up for you. If you have pictures for each product they will need to be delivered to us either by hard copy or electronically.

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Do you have a pricelist for web site design?
Since no two web sites are exactly the same, a generalized pricelist doesn't really apply. Unlike some other companies we don't just use a series of templates. Everything we build is a custom entity molded to the needs of what the site has to accomplish for you.

Typically we will quote a package price once the structure of the site is developed which allows for minor additions and changes without incurring extra fees. Programming or database driven projects are billed on an hourly basis with projected cost outlines that are pre-approved by the client.
To help us get a good sense of what your site may cost, feel free to fill out our online quote request form which provides us with some of the key information required to provide an estimate.

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How do people find my website?
In addition to search engines (see below), there are a variety of ways to help visitors find your site which include: placing your email and web site address on all of your pamphlets and promotional material, business cards and "tag lines" at the bottom of all your email messages communications.

You can also aid people finding your site by looking for other related sites that are willing to trade links with you. Each site ultimately benefits from the partnership. Simply putting links on your page to other sites does little to your ranking if they do not do the same.

Advertising in industry-related e-zines, traditional media (magazines, newspapers, etc.) will also help your marketing strategy. The internet is a very far reaching and cost-effective means of site awareness but it can't be done to the exclusion of everything else. A good marketing campaign includes traditional media.

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Can you guarantee my site will appear on the first page in a search engine?
Nobody can honestly claim to do so because of the ever-changing algorithms and formulas search engines utilize. There are hundreds of different search engines and indexes all of which have their own method of determining what ranking they will give you based on a keyword search.

Certain optimization techniques work in one search engine but are given less weight or even penalized by another. The overall strategy we employ is to try and find a happy medium and make sure your keywords are present where they need to be. Other factors such site popularity (determined by how many other popular sites are linking to you), keyword placement in your page titles, page text, alternate text for images and meta tags (special tags read by some search engines which contain keywords specific to your industry and the site content) will determine your site's relevance vs. the keywords the potential visitor has typed in.

With every custom web site we create, we include submissions to some of the most popular free search engines and indexes such as Google, Alta Vista, Lycos, Dmoz Open Directory Project, etc. More comprehensive strategies and submissions are available to achieve improved results.

We also will ask you to supply us with a preliminary list of "keywords" that apply to your industry that potential visitors would be searching for.

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What is a protosite?
A "protosite" its just a preliminary drawing of your future website. It helps both you and Directory One establish the way your website will look. Elements such as page layout, colors, item position, navigation, etc. can be mocked up to speed the design process. If changes (colors, moving things around the page layout, adding columns, text, images, etc.) are needed they can be made before actual coding begins. Once you approve your protosite, we move forward and we will code the protosite you approve into your new website.

What is a website architecture?
It's something that will help us visualize all your website sections. This its very helpful as it will help the development process. You as the owner, will know what areas your website will cover; a web designer will know exactly what pages he needs to build and the content developer (writer) will know what content he needs to build for each specific areas.

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What is a page layout?
Page layout is the geometry of a page. It will help us to define how many regions will appear and how they are visually organized.

Why we need to define website architecture?
Building a website without the website architecture its like building a house without a blueprint. We need to write on paper your ideas with our knowledge and suggestions before we start coding. We'll then code as planned. Otherwise imagine how difficult it might be for an architect to add or remove columns to a house and how expensive it might also be for you to pay for materials and resources each time the architect add or remove a new column. When we keep things organized it helps the process to get it complete quickly.

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Do Flash movies affects my Search Engine rankings?
In theory Google can index Flash movies, but we don't think Flash movies/content gets very indexed very well. With things being as competitive as are right now for keyword/key-phrases optimization we don't recommend using them. However, if Flash annimation is important to you and you're up to the challenge, go for it.

Why validated code its important to design a website?
There's a lot of competition to get good spots in the search engines for some specific keywords or key-phrases, so proper html syntax and a clean code help toward better rankings. Let's say we have two competing sites, both are suitable for the top spot and the search engine has a tough time deciding who to put first. Chances are that the validated site with proper syntax will be the winner. Validation of the html code on your site alone will certainly not guarantee or secure you a high rating, but as with so many other things it will help and might even be the contributing factor to get you across the line.

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Why are Privacy Policies and Terms of Use important for a website?
People who visit your website deserve to know what you're doing or what you will do with the information you ask from them online. Respect that privilege and tell them why you're asking for some personal or business information on your website. Serious people do serious things. Terms of Use are the rules people should know to navigate your website. It usually contains information about price and/or content changes on your website, it must advise people that information on your website might change without having to inform all your visitors about those changes and that you're the owner so you set the rules.

Do I need to edit my website myself?
On small business brochure websites, not necessarily but yes, you can. As technology changes fast these days, its not common to have validated websites with clean code using frontpage extensions to update content on a website. There are a few new tools to help you edit some content on your website however you must be sure that the WYSIWYG editor you will use to edit content directly supports the new standards to update content on your website. We also offer some good online tools (add ons) to help you with content and picture changes on your website. You might ask for more details if you're planning to update your website yourself. If you're getting a e-commerce or database solution from us, those tools give you a back-end where you can define and update content on your website fairly easy.

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What does it means CSS?
That's an acronym that means Cascading Style Sheets. CSS allows web designers to attache styles (fonts, colors, size, margins, etc.) to HTML documents. It works like a template allowing web developers to define a style for an HTML element and then apply it to as many web pages as they want/need. We can also use styles to display different elements for different media (screen, printers). It simplifies web site maintenance and also helps the way a page displays content for Search Engine robots on the Internet (and that's a good thing!).

How frequently do I need to update my website?
It depends on what you're doing with your website, but we definitely recommend you a plan for this. Content is critical for optimization and "fresh" or new content is an important factor for ranking. If you have a small business brochure website you might probably want to update twice a year some pages on your website, you might also have a page to display the latest news on your website and you can add a couple of notes once a month or every two months if you want. For e-commerce or database websites you might update or add content more frequently, those kind of websites are build to have those changes as need it. In any case if you're doing optimization, you might want to talk with our optimization people about the importance of getting new information on your website and what will be the best way to do it without having problems with the code and content to optimize your website.

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What does website usability mean?
It means the ease with which users can perform the tasks associated with your web site. Think of it as the quality of a user's experience when interacting with a product or system. When we're developing or creating a website, we try to keep things simple for your clients/prospects, if we keep it simple for them, then it will become a good website and it will invite people to contact you. Simple doesn't mean low quality, it means doing all that is possible to make it better and understandable.

What About payment gateway and shipping integration on ecommerce websites?
We can integrate the most common methods on our e-commerce websites, however you might have a specific request and it might take some time to study that specific case. We're open to talk with you and help you during the integration process but we work must together during the process. It may impact the amount of time we initially defined at the start of the project. So keep that in mind and try to keep shipping instructions simple and use common payment getaways providers. Common things make life easier.

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